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Beyond gaming: How techies and designers are using Minecraft for it’s ubiquitousness

There are obvious examples in which games put us to work, like the cycle of work and consumption in Animal Crossing that many memes make fun of even as we enjoy it, or management games and city builders. Many games are fun because, unlike at many points in real life, the work we put in brings visible results.

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Could gamification be the way forward for modern marketers?

As consumers evolve, gamification is one of the emerging critical elements of marketing that can be deployed to engage an attention-deprived consumer. Since its inception, elements of gamification have appeared everywhere - from performance marketing campaigns' playable ads, social marketing campaigns, to e-commerce strategies.

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Using Gamification To Create A More Engaged, Passionate And Innovative Team

There are more things competing for our time and attention - cell phones, tablets, watches, video games, smart home devices, smart lights, smart doorbells and far too many more things to name. Following a blueprint set forth by the video gaming industry, many industries have begun to integrate the process of "Gamification," or banking on the competitive nature of people to encourage them to continue engaging with the product or service.

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Amnesty launches game app to make human rights learning

The International Game Developers Association's Renee Gittins did just that in a roundtable discussion on reaching players through inclusive game design at GamesBeat Summit today.WB Games Montreal's Osama Dorias takes a wide view on the subject of what inclusive game design means.Voelker is the Xbox Game Studios Accessibility lead, as well as the co-director of the Game Accessibility Conference.

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Game based learning – as easy as ABC (and D)

The best learning experience would be the one that gets the learners to see the difference between what they know and what they do. This is where the power of game based learning truly comes alive, where you get participants to play a game which requires them to demonstrate a specific behaviour to achieve or improve on the game's objective.

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Achieving inclusive game design

The International Game Developers Association's Renee Gittins did just that in a roundtable discussion on reaching players through inclusive game design at Games Beat Summit today. WB Games Montreal's Osama Dorias takes a wide view on the subject of what inclusive game design means. Voelker is the Xbox Game Studios Accessibility lead, as well as the co-director of the Game Accessibility Conference.

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Will our future lives be like a video game?

A few years ago, the software company Owlchemy Labs released a computer game called Job Simulator. As the digital scaffold of the metaverse continues to shoot up all around us, and asvirtual reality continues to merge with, and augment, our physical surroundings, computer games will become an increasingly present, increasingly seamless feature of our everyday lives.

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