Could gamification be the way forward for modern marketers?
Could gamification be the way forward for modern marketers?
Could gamification be the way forward for modern marketers?
January 27,2022
By ShnJuay
Summary
As consumers evolve, gamification is one of the emerging critical elements of marketing that can be deployed to engage an attention-deprived consumer.
Since its inception, elements of gamification have appeared everywhere - from performance marketing campaigns' playable ads, social marketing campaigns, to e-commerce strategies.
In the modern landscape of marketing, incorporating gamification in the form of instant games has become a popular medium of choice for marketers to create a framework for continual engagement and loyalty building.
The reason why gamification works so well in marketing is that it augments the creative, with elements of playfulness, community building, and social interaction.
Gamification through social media channels can be one of the best tie-ins for brands because it allows for the fostering of social interactions with target audiences through authentic gaming experiences that users seek to connect with their network.
The biggest misstep a lot of marketers make when incorporating gamification is simply putting together an interactive experience.
Ultimately, gamification offers many benefits for brands and allows them to achieve their campaign objectives in a fun and engaging manner.
Reference
Juay, S. (2022, January 27). Could gamification be the way forward for modern marketers? Retrieved February 25, 2022, from https://www.thedrum.com/opinion/2022/01/27/could-gamification-be-the-way-forward-modern-marketers