Looking at how that trend has played out over the past 12 years, I can't help but draw some parallels with how, today, gaming and gamification have become omnipresent in many spheres of life and business. There are many implications of gaming going mainstream.
Read MoreThere are obvious examples in which games put us to work, like the cycle of work and consumption in Animal Crossing that many memes make fun of even as we enjoy it, or management games and city builders. Many games are fun because, unlike at many points in real life, the work we put in brings visible results.
Read MoreAs consumers evolve, gamification is one of the emerging critical elements of marketing that can be deployed to engage an attention-deprived consumer. Since its inception, elements of gamification have appeared everywhere - from performance marketing campaigns' playable ads, social marketing campaigns, to e-commerce strategies.
Read MoreGame-based learning environments can thus incorporate this framework and scaffolding that rogue-likes incorporate toteach the basics to the advanced skills in very quick successive loops. Concrete reasoning, deduction and analysis are encouraged, so that the player embeds their learning in an effort to move forward.
Read MoreThis is the use of games and interactive content in a marketing strategy to drive customer conversion. Consumers are already used to interacting with their on smart phones through online slots, forums and social media, this is a natural extension of the trend.
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