customers — News in Games-Based Learning

Explorative selling: how game design can inspire a new model for customer journeys

Less well understood is how to design experiences for these non-linear, omnichannel shoppers. Designing a shopping experience to accommodate this type of consumer behavior is more akin to game design than it is to traditional commerce design.

Customer Journeys, game designDave EngJanuary 25, 2023Gamification, game design, model, customers, experiences, user-centered, newsComment

Could gamification be the way forward for modern marketers?

As consumers evolve, gamification is one of the emerging critical elements of marketing that can be deployed to engage an attention-deprived consumer. Since its inception, elements of gamification have appeared everywhere - from performance marketing campaigns' playable ads, social marketing campaigns, to e-commerce strategies.

gamificationDave EngMay 10, 2022Gamification, marketing, customers, interactive, strategies, newsComment

How gamification keeps customers engaged, loyal and repeat buyers

Gamification - the use of game elements in a non-game context - offers a great way to keep customers engaged, loyal and repeat buyers. First it is necessary to look at how gamification can be implemented as part of a marketing campaign. A good example of how to make customers interact with brands is gamification through connected experiences.