"With the popularity of Snapchat among Gen-Z and millennials, we felt like beauty brands had an opportunity to have more of a voice more natively in the space. As more people are at home, people are considering what beauty try-on looks like, and in retailers, that's going to continue to be barrier. So how do you create engagement, knowing that?" said Kaitlin McGirl, Snapchat director of U.S. creative strategy.
Read MoreJoye served as a consultant for "Beyond Blue," the newest video game from E-Line Media, and also worked with the researchers behind the British Broadcasting Corporation's "Blue Planet II.".
Read MoreGamification has long been understood as a powerful approach to tackle social- and health-related behavioral issues, with the objective of changing people's ways of living.
Read MoreWhilst every product requires a different approach depending on things such as your team size, the target audience and the content of the game, these are some general points of consideration that could be useful to keep in mind during development.
Read MoreI’ve committed to 365 Board Game plays in 2020. Here’s the update from July so far… Like last year, I set a goal to play 365 board games in one year. This isn’t 365 plays of DIFFERENT board games (i.e. if I play checkers 3 times then it counts as 3 plays). I’m doing this to ensure that I play a lot of board games but also a breath of different board games. I also barely made my goal last year. So I know that 365 is a difficult (but attainable) challenge!
Read MoreIt is a long-established reality of game industry culture, one that cannot be solved by plucking out a few harmful figures every few months.
Read MoreIt takes the basic elements of games such as experience bars, leader boards, quests, and rewards to build a platform that drives active participation, engagement, and loyalty.
Read MoreFrom government office workers to private sector management consultants, technology is displacing human interviews in a recruitment trend that is accelerating during the era of coronavirus.
Read MoreFourth-year design media arts student Emily Teng said she recognized the overall lack of mental health representation in media and responded by creating "Little By Little By Little" - a narrative video game focused on psychological well-being for her senior capstone project.
Read MoreYou'd think I'd like guild play because of my desire for Social Contact, but it turns out my desire for Independence trumps Social Contact.
Read MorePlaying the game got me thinking about the use of games in financial education, and as it turns out there is a lot to be said for the idea.
Read MoreBased on the description, Apollo looks to be a full-on cooperative game for 2-5 players where one person takes ground control while the rest are astronauts going on a mission.
Read MoreOur experience suggests that the use of Game-Based Learning techniques can be an effective way of reducing student anxiety towards technical and/or abstract concepts, and increase their class involvement which is consistent with existing evidence.
Read MoreGreat implementation can be seen through provider initiatives like Yggdrasil's, which turns a losing spin into an opportunity for the player to achieve something else and where many operators draw the player's attention away from each spin's zero-sum result and towards a bigger goal with the use of tournaments.
Read MoreDuring a brainstorming discussion with a colleague on the value of entropy in machine learning models, specifically the models used in threat intelligence work, I mentioned that many of the threat intelligence models in use today seem to overemphasize the pattern recognition aspect of threat intelligence through the egregious use of algorithms.
Read MoreFor as long as games have been played, having to work with others as part of a team in order to win. Should be kept in mind whilst designing and developing games with teamwork in mind. Purposes of figuring out how to best design games that feature teamwork.
Read MoreThe coronavirus pandemic has changed our meeting culture overnight: organisations and groups are frantically moving their meetings under quarantine measures to Zoom, Microsoft Teams etc. You will find 11 specific tactics, ideas, tips and examples for utilising gamification in your next online meeting below, on Zoom, Teams, Skype or elsewhere.
Read MoreIn these sessions I have collected a few interesting learnings on team dynamics and I was really impressed by how the game was able to expose them. Three teams were not able to deliver anything in Sprint 1 because they were so focused on the dependencies that they missed the timebox.
Read MoreGame-based learning also helps to strengthen the overall training experience by improving the understanding of the subject matter.
Read MoreNot just co-operative boardgames and 'co-op modes' on computer games: party or 'parlour' games, word games, 'car' games and children's games too.
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