"With the popularity of Snapchat among Gen-Z and millennials, we felt like beauty brands had an opportunity to have more of a voice more natively in the space. As more people are at home, people are considering what beauty try-on looks like, and in retailers, that's going to continue to be barrier. So how do you create engagement, knowing that?" said Kaitlin McGirl, Snapchat director of U.S. creative strategy.
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