Gamification Is Eating The World
Gamification Is Eating The World
Gamification Is Eating The World
By Anton Gorodetsky
August 3, 2023
Summary
Looking at how that trend has played out over the past 12 years, I can't help but draw some parallels with how, today, gaming and gamification have become omnipresent in many spheres of life and business.
There are many implications of gaming going mainstream.
For one, with more and more people enjoying gaming, it means that gamification -the application of game-like mechanics into non-game situations- can become a successful approach and incentive system applied in learning, marketing, finance, and more.
ClassBridges -based out of Dubai- aims to support the learning and development of one million children with the use of video games.
THE MARKETING GAME Gamification has become an increasingly popular strategy in marketing too, as companies leverage game mechanics and design elements to engage customers while also enhancing customer experience.
Netflix's Stranger Things games are good examples of this, and recent high-level hires demonstrate there's more to come.
Gamification is everywhere, which means that those of us with experience designing game mechanics, incentives and so on, have a skillset that will be in greater demand, both within our industry and beyond it.
Reference
Gorodetsky, A. (2023, August 3). Gamification is eating the world. Entrepreneur. https://www.entrepreneur.com/en-ae/technology/gamification-is-eating-the-world/456870