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Posts in gamification
5 Principles of Productive Gamification

The idea of using games for learning is not new but the explosion of game-based adaptive learning systems is not something many people expected. The increasing use of gamification in learning environments indicates that these platforms offer students better engagement and results than traditional learning methods. This explosion is now supported in many areas and it's a trend that's set to grow and evolve significantly over the next decade.

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Gamification in gambling

Gamification has spread in a variety of different fields, online and offline. In order to develop our skills to compete in our preferred game more effectively, we might do so by learning in a mock online scenario which borrows heavily from gamification in its method of regular encouragement and gradual teaching, or through seeking out hints and tips directly from other gamers, for example by watching let's play videos.

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Panel Presentation: Designing Games to Explore, Address And Take Action for Wicked Learning

The focus of the panel is using games to address wicked problems. Games are often used to create learning experiences (knowledge acquisition, examining values, exploring systemic issues) around wicked problems such as inequality, culture in organisations, the climate crisis – and I’m sure you can add many more. But today’s focus is a little closer to home, looking at wicked problems within learning itself. As learning professionals, we face issues around accessibility, content and quality all the time, so let’s examine just a few of these.

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Why brands are moving from gamification to gaming

In the pursuit of stand-out, engaging propositions, loyalty marketers have been turning to gamification, but that is now evolving into actual gaming for some of the world's biggest brands. In The WARC Guide to Marketing in the Gaming Ecosystem, Natasha van der Pas, Senior Strategist at Wunderman Thompson, explains that the motivation to participate in a loyalty programme closely resembles that of gaming - it's about the thrill of the win.

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