"With a commercial airline, one of the things on the table is a branded WheelCoin app. Could an airline have its own ground mobility loyalty program built off our green mobility gamification scheme? Airlines are trying to figure out how they can be part of the low-carbon economy given that there's only so much they can reduce emissions from the planes themselves," Cohen says.
Read MoreOver the past few years, as companies shifted travel programs to be more traveler-centric and as a younger generation entered the corporate world, more companies have implemented gamification programs.
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