Can gamification revive cinema theaters? COVID-19 adds to the drama
Can gamification revive cinema theaters? COVID-19 adds to the drama
Can gamification revive cinema theaters? COVID-19 adds to the drama
By Kevin Williams
October 5, 2020
Summary
As the cinema scene extracts itself from the pandemic and other issues, the need to offer a new and engaging entertainment offering could be their only lifeline, as concepts are eagerly being developed even during lockdown.
The changing shape of the out-of-home entertainment landscape has been difficult to chart alongside the restructuring of the entertainment industry sector in general.
The inclusion of gamification into all-new and existing entertainment models is an aspect that seems to have been accelerated by the global pandemic.
Topgolf Entertainment announced a partnership with Rovio Entertainment that would see the creation of a first-of-its-kind interactive golf experience.
Information soon went cold regarding the rollout of these sports entertainment venues in the territory and, following the impact on business that has hit Cineplex through its cinema and shuttered entertainment facility business, it was revealed in August that Cineplex had decided to mutually call off the partnership.
Be it the situation with AMC and their precarious finances, liquidity and involvement with Chinese investment, to the possible destruction of the very cinema business as a possible latest victim to Internet progression, the streaming sector looms to close the windowing of movie releases, spurred on by the impact of the shuttering of thousands of cinema venues under COVID-19 measures.
Legislation in 1949 made it impossible for movie studios to own their own cinema distribution operations to address concerns of monopolies.
The possibility of a new landscape for cinema operation is being combined with a concept being considered to save the cinema sector that has been in experimentation long before the pandemic decimated operations.
Other examples include ShowBiz Cinema and its "Circus" concept, FatCats Entertainment and its CEC own secretive concept, or the "Luxury Entertainment Center" brand from B&B Theaters.
As the cinema scene extracts itself from the calamitous situation, the need to offer a new and engaging entertainment offering could be their only lifeline, and other secret concepts are eagerly being developed even during lockdown.
Reference
Williams, K. (2020, October 05). Can gamification revive cinema theaters? COVID-19 adds to the drama. Retrieved October 06, 2020, from https://www.vendingtimes.com/blogs/will-gamification-revive-cinema-theaters-covid-19-adds-to-the-drama/