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Posts in gaming
Gamification in action

As consumer trends evolve at an incredibly fast pace, how do operators keep up with their needs? iGB speaks with Sergey Kobitskiy to discuss the key features of a customer-oriented gaming experience. Founded in 2018, Smartico has built industry-leading platforms which help gaming operators globally to enhance UX, increase revenue and improve retention.

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Gaming disorder is not common

The World Health Organization included gaming disorder as part of its International Classification of Diseases in 2018 for those who have no control over aspects of their life and/or physical self. I understand that it is a viable threat, but the measures detailed by the person, who penned the opinion letter on March 3 on 'Ban all online games, save the future', are clearly too extreme as the number of cases of people with gaming disorder worldwide is minuscule.

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The Surprising Benefits of Gaming

It’s hard to comprehend just how popular gaming is. Did you know that the economy of gaming is bigger than the movie and music industries combined? With people of all ages loading up games consoles, that shouldn’t come as a surprise, yet it is. Part of the reason is that people that like gaming really like gaming; there aren’t too many fair-weather gamers. Once you’re on the hook, you stay there.

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Life Hacks To Maximize Your Time For Gaming

If you’re serious about gaming, it can be frustrating when you don’t have enough time to really indulge your passion. Jobs, studying, family, and friends all need balancing alongside your gaming time. While we’re not suggesting you neglect any of these, there are a lot of ways you can maximize your time so that spend more time gaming.

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How Games and Gaming Benefit a Child's Development

The world of games and gaming has never been bigger or more popular than it is today. Games, both board games and video games, play a huge part in our lives, and particularly the lives of children. Historically, there’s been a lot of panic and disinformation around the impact of games and children, but more recent research shows the positive impact games can have on children.

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Why brands are moving from gamification to gaming

In the pursuit of stand-out, engaging propositions, loyalty marketers have been turning to gamification, but that is now evolving into actual gaming for some of the world's biggest brands. In The WARC Guide to Marketing in the Gaming Ecosystem, Natasha van der Pas, Senior Strategist at Wunderman Thompson, explains that the motivation to participate in a loyalty programme closely resembles that of gaming - it's about the thrill of the win.

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