Gamification in action
Gamification in action
Gamification in action
By Elena Carruthers
April 7, 2020
Summary
As consumer trends evolve at an incredibly fast pace, how do operators keep up with their needs? iGB speaks with Sergey Kobitskiy to discuss the key features of a customer-oriented gaming experience.
Founded in 2018, Smartico has built industry-leading platforms which help gaming operators globally to enhance UX, increase revenue and improve retention.
"We can take the sportsbook as example, automatically personalising the communication with the players based on their favourite league, or based on a game of their favourite team that is about to start, sending them notifications or offers for bets on their last team which they won with - or offering them a specific bonus on a specific game they love."
Working in real-time, personalised marketing promotes points of interest such as new games, bonuses and promotions, or notifications of low balance.
"Personalised marketing is a key feature nowadays when the market has such a variety of brands to offer to the player, and personalising messages not only with their first or last name is a good strategy in making your players feel special, but also get what they are looking for and in the right time", he adds.
As users gain points throughout the game, the possibilities for how they spend these is up to the operator.
"Through gamification, you can incentivise a specific behaviour and the operators can actually 'guide' the players to do what they want, or lead them to a certain game they want to push by creating missions or giving out badges for that game", he adds.
Reference
Carruthers, E. (2021, April 07). Gamification in action: Marketing. Retrieved July 21, 2021, from https://igamingbusiness.com/gamification-in-action/