Gamification and nudges can foster sustainable financial behaviours, enhance user experience, and motivate customer engagement and loyalty. Here, financial service providers can use gamification and nudges.
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Scientists who research soil by day and play board games at night designed a new activity they hope will make their jobs easier to explain to their family, and even more importantly, the world. Tanvi Taparia, a postdoctoral researcher at the University of Copenhagen, studies how soil biology affects plant health and growth, which in turn affects how much food farmers can produce.
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"With a commercial airline, one of the things on the table is a branded WheelCoin app. Could an airline have its own ground mobility loyalty program built off our green mobility gamification scheme? Airlines are trying to figure out how they can be part of the low-carbon economy given that there's only so much they can reduce emissions from the planes themselves," Cohen says.
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