Could Gamification Help Corporate Travel Go Green?
Could Gamification Help Corporate Travel Go Green?
Could Gamification Help Corporate Travel Go Green?
September 7, 2022
By Linda Fox
Summary
To help push employees into making more sustainable transport decisions while commuting or on the road, mobility platform Iomob is launching its WheelCoin app, which rewards employees for making greener choices.
In addition to the corporate travel use case, Iomob also sees potential in partnering with airlines to build WheelCoin into existing loyalty programs.
"With a commercial airline, one of the things on the table is a branded WheelCoin app. Could an airline have its own ground mobility loyalty program built off our green mobility gamification scheme? Airlines are trying to figure out how they can be part of the low-carbon economy given that there's only so much they can reduce emissions from the planes themselves," Cohen says.
The WheelCoin initiative also plays into Iomob's own strategy going forward, with Cohen insisting the development is a "Powerful synergy" between WheelCoin and the Iomob mobility platform.
"Within 2023 we will be injecting the Iomob network inside the WheelCoin app. It's fundamental to our business and revenue, but it's actually what will make it really sustainable long-term. And the economy of the app will work better when you can earn WheelCoin not just for doing good things but also earn more for actually booking green mobility inside the app," he says.
"So, the incentive scheme will evolve, and we believe WheelCoin will become what we call our demand partner. We think it will be our largest demand partner for the Iomob mobility network."
"We can go big and go fast and it allows us to accelerate our vision of being the world's largest mobility network."
Reference
Fox, L. (2022, September 12). Could gamification help corporate travel go green? PhocusWire. Retrieved September 19, 2022, from https://www.phocuswire.com/wheelcoin-sustainable-mobility-tokenized-reward-scheme