Why Driving the Work World’s ‘Great Transformation’ Could Actually Be Fun and Games
Why Driving the Work World’s ‘Great Transformation’ Could Actually Be Fun and Games
August 3, 2023
Summary
The study included client-facing employees in 24 offices, and over the course of the two years it was shown that gamified training increased fees collected by participating offices by more than 25%. Additionally, the number of clients for these participants rose by up to 16%, and opportunities from new clients rose by as much as 22% - showcasing how much fun and games can augment a workplace's success.
Clearly, there are some uncharted levels for business leaders to unlock in gaming applications, so let's explore the top three ways gamified methods can create evergreen value in 2023's work world.
This could have something to do with the fact that many work interactions are now routed to a screen - making the art of engagement an entirely different ball game.
Gaming can open up new contextual narratives that inspire employees to be involved in their own long-term learning - helping them find purpose in their work and take control of their own career growth opportunities.
With the nature of a game to "Play with others," gamulations have great potential in assessing and tracking performance through a wider organizational lens while still motivating workers to participate through a fun and immersive experience.
Through healthy competition, games can drive interactions that might not have occurred otherwise, and can also help employees to challenge themselves in new ways.
Gartner's research shows that to successfully create intentional interactions among employees, employers should focus on three elements: employee choice and autonomy, a clear structure and purpose, and a sense of levity and fun - the very trifecta of components that a well-designed game can provide.
Reference
Why driving the work world’s “great transformation” could actually be fun and games. (2023, August 3). HCM Technology Report. https://www.hcmtechnologyreport.com/why-driving-the-work-worlds-great-transformation-could-actually-be-fun-and-games/