5 steps to hack gamification to win at behavior change
5 steps to hack gamification to win at behavior change
5 steps to hack gamification to win at behavior change
By Vanita Tanna
May 19, 2022
Summary
Gamification can be a compelling mechanic, encouraging long-lasting behavior change.
Gamification has a direct relationship with game theory, where systems or humans consider other participants' potential actions in 'deciding' what to do next.
The emotions of change range from informed pessimism, to informed optimism, to success - a rollercoaster that can make behavior change an uncomfortably long game.
Designing human systems and human interfaces means not treating 'failures,' 'moments of low' or 'not hitting the mark' as errors, but as the nature of change.
Successful gamification strategies remove human blockers and make people feel like they're in control, even when they're being led.
Humane gamification allows humans to do a bad job, then not return for a while.
Sustained change will only come if it's tied to purpose and value, and reflects the human condition.
Reference
Tanna, V. (2022, May 19). 5 steps to hack gamification to win at behavior change. Retrieved May 26, 2022, from https://www.thedrum.com/opinion/2022/05/19/5-steps-hack-gamification-win-behavior-change