Gamification: Turning Corporate Responsibility Into An Authentic And Fun Experience

Gamification: Turning Corporate Responsibility Into An Authentic And Fun Experience

Gamification: Turning Corporate Responsibility Into An Authentic And Fun Experience

April 5, 2022

By Stephen Baer

Abstract

“Whatever the reasons for the exceptionally high turnover rates in today's employment market, I submit that companies were likely going to find it challenging to recruit and maintain skilled employees as the 2010s became the 2020s.

Most savvy business owners know that lip service in a mission statement won't convert to real employee retention and engagement.

Today, Microsoft matches each employee's donations of money and time to nonprofits, up to $15,000 a year.

Microsoft's employee giving program, coined "Dollars for doers" has generated $1.7 billion since its inception.

The Coca-Cola Company provides a 2:1 philanthropic match, up to $20,000 in contributions per employee or retiree each year.

For every 20 hours an employee volunteers, the company donates $500. Much like a game, these programs include rules, points and rewards and recognize employees' intrinsic and extrinsic motivations.

Once you know what motivates your employees, you can come up with a gamified construct to help them achieve those goals.”

Reference

Baer, S. (2022, April 05). Council post: Gamification: Turning corporate responsibility into an authentic and fun experience. Retrieved April 12, 2022, from https://www.forbes.com/sites/forbeshumanresourcescouncil/2022/04/05/gamification-turning-corporate-responsibility-into-an-authentic-and-fun-experience/?sh=57011ff1354e