Could AI-powered gamification change the way we work?
Could AI-powered gamification change the way we work?
Could AI-powered gamification change the way we work?
August 26, 2022
By Martin Browne
Summary
Digital Well's Martin Browne examines the benefits of gamification in the workplace, from employee engagement to microlearning.
Even where employee involvement is necessary, AI is there again to drive decision-based or predictive-routing algorithms of customer interactions, expediting the engagement journey for customers.
This is why gamification has come to the forefront not just as a gimmick, but as a way to ensure that regardless of the business objective, employees engage with it.
In turn, all these engender more ongoing profitability, a more stable workforce in terms of churn, increased employee satisfaction, and employees who can very easily become brand advocates rather than seeing their job as something they leave behind at 5pm. Neither gamification nor its benefits are restricted to just employee engagement and retention.
Equally, the sales teams of many companies - especially IT - can benefit hugely from gamification because their portfolio of products and solutions are constantly evolving requiring employees to keep abreast of them.
Gamification has applications in education as it is used as a way to incentivize learning in areas where one or more students are struggling either with the subject matter or the motivation to learn.
Employee engagement, utilizing gamification as one of its core pillars, will aid Ireland to achieve its growth targets and manage the challenges in the labor market by engaging in a proactive, positive, and empathic way with the evolving nature of work today.
Reference
Browne, M. (2022, August 26). Could AI-powered gamification change the way we work? Silicon Republic. Retrieved September 2, 2022, from https://www.siliconrepublic.com/careers/ai-gamification-workforce-hr