Gamification and the Future of Fitness
Gamification and the Future of Fitness
Gamification and the Future of Fitness
July 27, 2022
By Hugo Braam
Summary
What if most people were motivated to work out not because they felt they need to, but because they found it fun? Maintaining member motivation has always been a difficult nut to crack for the fitness industry, and it arguably has never been harder than it is now.
To take the industry to the next level, we should focus on finding further exciting, digitally powered solutions to not just sustain the commitment of existing users but to appeal to new ones by making fitness even more accessible.
With technology now enabling us to share these moments wherever we are, why wouldn't the fitness industry want to tap into these shared characteristics? Through gamification, fitness businesses can utilize the desire of many to assess performance and compete with one another in a positive and fun environment, working together to meet personal or group fitness goals.
A new U.S. survey found that smart watches have helped 88 percent of users achieve a fitness goal and that 45 percent of Americans are regularly wearing them.
Consider virtual reality and especially augmented reality, which I believe will have a particularly powerful impact on the future of fitness.
Strengthening your fitness communities, enhancing your brand experiences, diversifying your offers and boosting your member motivation can all combine to fuel loyalty and retention and widen appeal, consequently driving new revenue.
We have a fantastic chance to embrace the technological innovations at our fingertips and further improve how people engage with fitness, making the world a healthier and happier place.
Reference
Braam, H. (2022, July 27). Gamification and the future of fitness. Retrieved July 28, 2022, from https://www.clubindustry.com/sponsored/gamification-and-future-fitness