Research

The Bear Cave: Using gamification to teach organizational communication

The Bear Cave: Using gamification to teach organizational communication

The Bear Cave: Using gamification to teach organizational communication

The Bear Cave: Using gamification to teach organizational communication

By Stephen A. Spates

Abstract

“Organizational communication has concepts and processes that can be difficult to absorb. Using gamification as a pedagogical strategy, a semester-long project is developed to help students learn through application. The Bear Cave is a class-wide competition where students create an organization and seek a fictional investment of $1,000,000. In groups of three or four, students go through four checkpoints where they develop an organization from scratch. This allows students to receive instructor feedback, peer evaluation, and the opportunity to pitch their idea in the final part of the semester. Student feedback shows high satisfaction with the use of gamification strategies and an increase in retaining the material.”

Reference

Spates, S. (2021, June 14). The bear cave: Using gamification to teach Organizational Communication. Retrieved November 01, 2021, from https://www.tandfonline.com/doi/abs/10.1080/17404622.2021.1937665

Keyword

Organizational communication, game-based learning, gamification, research