In the pre-production process, artists and game designers carry out the initial research that defines the genre and the style of the future game, they gather visual references and highlight the main features of the game.
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User experience depends not only on how the game's UI is performing but also on the entire gaming environment performance and reliability. As a result, improving the gaming experience can be quite challenging for gaming companies with large-scale operations.
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Game development is now reaping the benefits of data analytics to provide the best user experience for each gamer. Data analytics involves analyzing raw data to improve the development of a game. Data analytics may show that players of a particular game are more into interactive design.
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During a time when the time spent on video games has reached record breaking heights, due to excessive time indoors, gamification has more of a place now than ever before.
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