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Making A Game Of Customer Acquisition

Banks are borrowing tactics from online games to make financial education more stimulating. BayPort Credit Union, in Newport News, Va., is one financial institution turning to Zogo in 2020 to keep up momentum with its financial education programming, after the pandemic stalled its planned workshops in coffee shops and breweries. Zogo Finance, in Durham, N.C., also partners with banks to promote financial education among their customers - and hopefully catch the attention of prospective customers.

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