To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create "Fintropolis," a world within the game that weaves financial lessons into the experience as players navigate through it.
Read MoreBanks are borrowing tactics from online games to make financial education more stimulating. BayPort Credit Union, in Newport News, Va., is one financial institution turning to Zogo in 2020 to keep up momentum with its financial education programming, after the pandemic stalled its planned workshops in coffee shops and breweries. Zogo Finance, in Durham, N.C., also partners with banks to promote financial education among their customers - and hopefully catch the attention of prospective customers.
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