The study challenges traditional notions of work by exploring the impact of gamification on productivity and motivation. While conventional advice separates work and play, the research suggests merging them can enhance performance.
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The study by West Virginia University engineers explores how incorporating game elements into monotonous assembly tasks enhances productivity. Published in Robotics and Computer-Integrated Manufacturing, the research investigates the impact of gamification on workers' well-being and efficiency.
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"Gamification" - adding game-like elements into non-game or real-world settings - has become a popular concept in the pharmaceutical, healthcare, and event industries, especially as virtual engagement becomes more common during COVID-19.
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