Gamification for patient care, medical education, and virtual engagement
Gamification for patient care, medical education, and virtual engagement
Gamification for patient care, medical education, and virtual engagement
By Natalie Yeadon
March 23, 2021
Summary
"Gamification" - adding game-like elements into non-game or real-world settings - has become a popular concept in the pharmaceutical, healthcare, and event industries, especially as virtual engagement becomes more common during COVID-19.
Considering the potential health benefits, it is unsurprising that digital therapeutics and apps, which often leverage gamification, are gaining attention among pharma companies, payers, and employers alike.
Gamification can be used together with other digital health technologies such as virtual reality or augmented reality to make cognitive or physical rehabilitation more fun and engaging, and take away focus from potential pain.
"Considering the potential health benefits, it is unsurprising that digital therapeutics and apps, which often leverage gamification, are gaining attention among pharma companies, payers, and employers alike."
As a result, most well-produced virtual events now incorporate some form of gamification.
While gamification for personal health and patient adherence inevitably comes with some concerns around data privacy, the early clinical and real-world study results are promising.
Finally, in terms of gamification for virtual events, we are still in the early days.
Reference
Yeadon, N. (2021, March 23). Gamification for patient care, medical education, and virtual engagement. Retrieved July 02, 2021, from https://pharmaphorum.com/views-and-analysis/gamification-for-patient-care-medical-education-and-virtual-engagement/