The global gamification market was worth $10.5 billion in 2021 and is expected to reach $96.8 billion by 2030, a CAGR of nearly 28%. At its core, gamification seeks to add gaming elements such as achievements, point scoring, competition and rewards to encourage user engagement and connectedness.
Read MoreThis spring, a team of scholars affiliated with the Weston Game Lab and the College developed and presented A Labyrinth, an alternate reality game that utilized the UChicago campus as the playspace for a series of interactive quests.
Read MoreColleges across the country are transforming library rooms and dorm halls into esports arenas designed to gather gamers to play and watch together, in person.
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