Understanding the impact of gamification in corporate learning
Understanding the impact of gamification in corporate learning
Understanding the impact of gamification in corporate learning
Elizabeth Loutfi-Hipchen
September, 18, 2024
Summary
Gamification applies game mechanics to non-game contexts to boost engagement and motivation, especially in corporate learning and development (L&D). It enhances employee training by improving information retention, reducing turnover, and increasing knowledge application. Companies like KPMG, Deloitte, and Accenture have successfully used gamified programs, resulting in higher participation, business outcomes, and employee performance. Key elements for effective gamification include rapid feedback, team competition, and intuitive design. As the market for gamified learning grows, organizations are increasingly adopting these strategies to meet diverse employee needs, enhance training outcomes, and foster job satisfaction.
Reference
Loutfi-Hipchen, E. (2024, September 18). Understanding the impact of gamification in corporate learning. Chief Learning Officer. https://www.chieflearningofficer.com/2024/09/18/understanding-the-impact-of-gamification-in-corporate-learning/