Gamification gets drivers to put down their phones, study finds
Gamification gets drivers to put down their phones, study finds
Gamification gets drivers to put down their phones, study finds
Jonathan M. Gitlin
August, 5, 2024
Summary
A study conducted with 1,653 Progressive insurance customers tested strategies to reduce distracted driving, particularly phone use. Participants averaged over 6 minutes of handheld phone use per hour before the study. Five intervention groups were tested, with varying levels of engagement. The most effective strategies included competitive gamification and financial incentives. Group four, which combined education, phone mounts, and gamification, reduced phone use by 20.5%. The most successful intervention, group five, added financial rewards, resulting in a 27.6% reduction in phone use. These behaviors persisted even after the study ended, suggesting lasting impact through gamification and financial incentives.
Reference
Gitlin, J. M. (2024, August 5). Gamification gets drivers to put down their phones, study finds. Ars Technica. https://arstechnica.com/cars/2024/08/gamification-gets-drivers-to-put-their-phones-down-study-finds/