Japan’s gamified environment apps target a greener mindset
Japan’s gamified environment apps target a greener mindset
Japan’s gamified environment apps target a greener mindset
By Elizabeth Beattie
June 16, 2024
Summary
Gamification, the use of game-like elements in non-game contexts, is increasingly applied to environmental apps in Japan to promote greener behaviors. These apps employ features like point systems and digital rewards to encourage actions such as recycling or reducing carbon footprints. With government support driving app development, tools like the Green Carb0n Club app offer incentives for eco-friendly activities. While gamified apps can engage users and support sustainable practices, their long-term effectiveness is uncertain, as they may struggle with user retention and impact. Nevertheless, they provide valuable ways to raise awareness and motivate individual contributions to environmental conservation.
Reference
Beattie, E. (2024, June 16). Japan’s gamified environment apps target a greener mindset. The Japan Times. https://www.japantimes.co.jp/environment/2024/06/16/sustainability/gamification-environment-apps-japan/