How gamification took over the world
How gamification took over the world
How gamification took over the world
By Bryan Gardiner
June 13, 2023
Summary
The concept of gamification—applying game design elements to real-world tasks—promised to transform mundane activities into engaging and productive experiences. This idea gained traction in the late 2000s, driven by optimism about technology's potential to solve global issues. Proponents like Jane McGonigal envisioned harnessing gaming’s immersive power for societal good. However, gamification has often failed to deliver on its lofty promises. Critics argue it has become a tool for manipulation rather than genuine improvement, with gamified systems primarily serving commercial interests. Instead of revolutionizing our lives, gamification frequently reinforces coercive and distracting practices.
Reference
Gardiner, B. (2023, June 13). How gamification took over the world. MIT Technology Review. https://www.technologyreview.com/2024/06/13/1093375/gamification-behaviorism-npcs-video-games/