The legacy of Gamification we want to forget
The legacy of Gamification we want to forget
September 29, 2022
By Andrzej Marczewski
Summary
Nick Pelling is often cited as being the first person to officially use the word in writing way back in 2002, using it to describe the process of making non game based interfaces more like games.
If you speak with game designers, such as Richard Bartle, they will tell you the word in some form was used long before that, to literally mean making games out of experiences that were not games previously.
People could get points for doing mundane tasks and would all enjoy it as they completed to be the top point earner in the company etcetc etc.
The world had been programmed to associate gamification with mindless point collecting, short term bursts of activity and ultimately - disinterest and disappointment.
We went deeper into game design and understanding motivation.
Every time I hear a well known game designer talk down about gamification whilst describing the most trivial of point collecting experiences a piece of me dies inside.
For years I have asked the games industry for help improving our understanding and ability to create great things and for years the majority has continued to look at us with disdain.
Reference
Marczewski, A. (2022, September 29). The legacy of gamification we want to forget. Retrieved October 7, 2022, from https://www.gamified.uk/2022/09/29/the-legacy-of-gamification-we-want-to-forget/