Can gamification improve fleet safety?
Can gamification improve fleet safety?
Can gamification improve fleet safety?
September 29, 2022
By Steven Kirwan
Summary
Drivers could be rewarded for operating more efficiently or taking proper care of their vehicle.
Could gamification really make a difference? Well, there are studies out there which show that it can lead to more than a 50% increase in safer driving.
For the gas distribution company SGN, introducing gamification and some healthy competition through the comparison of performance standards across its depots has helped reduce incidents of idling by 68%, mileage by 16%and mpg by 11%. Meanwhile, Zenith Hygiene Group introduced driver league tables which has resulted in an annual fuel cost saving of more than £220,000.
Tesla is planning to use five safety factors to assess its FSD Beta drivers, awarding daily safety scores which will be combined to calculate an aggregated score.
One recent study of ours revealed that a third of fleet managers think gamification would help to improve their own drivers' health and safety.
Surely, it's worth using that insight to reward drivers for thinking more about how they're operating.
There's no shortage of road safety apps available, but the trick is often ensuring your drivers are engaging with it, as opposed to simply treating it as a box-ticking exercise.
Reference
Kirwan, S. (2022, September 29). Can gamification improve fleet safety? | opinion. Retrieved October 6, 2022, from https://www.fleetnews.co.uk/news/latest-fleet-news/opinion/2022/09/28/can-gamification-improve-fleet-safety