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How 'Gamification' of Everything Is Manipulating You (and How to Recognize It)

How 'Gamification' of Everything Is Manipulating You (and How to Recognize It)

How 'Gamification' of Everything Is Manipulating You (and How to Recognize It)

January13, 2021

By Stephen Johnson

Originally Published Here

Summary

How to fight manipulation through variable rewards Desiring intermittent rewards is so ingrained in your lizard brain, I'm not sure you can combat your response to it, but you can ask yourself if the reward actually matters to you.

The path to a promotion or a raise may be laid out in easy-to-understand steps, which keeps employees on-point, striving toward something more than a paycheck.

Decide whether getting your 12th sandwich free is actually worth the effort it takes, and whether the game of collecting stamps on your loyalty card is fun enough for you to keep doing it.

The longer a streak goes, the more you'll be motivated to keep it going, mainly because breaking it would cause you some tiny amount of disappointment.

How to fight manipulation through streaks Unless you have some a personal reason to keep a streak alive, like maybe filling your rings every day on your Apple Watch because you want to get more exercise, just don't get started.

Keep in mind what the real teams are though. Money: The game behind the game Companies may employ all kinds of gamification tactics to keep employees motivated and consumers coming back, but they rarely, if ever, own up to the true point system: Money.

Reference

Johnson, S. (2022, January 13). How 'gamification' of everything is manipulating you (and how to recognize it). Retrieved February 16, 2022, from https://lifehacker.com/how-gamification-of-everything-is-manipulating-you-and-1848352808