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A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

GamificationDave EngNovember 20, 2022Gamification, higher education, marketing education, game-playing motivations, mixed-method, cluster analysis, researchComment