game-playing motivations — Research — University XP

Posts tagged game-playing motivations

A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

GamificationDave EngNovember 20, 2022Gamification, higher education, marketing education, game-playing motivations, mixed-method, cluster analysis, researchComment