Should Gamification be Personalized? A Self-deterministic Approach

Should Gamification be Personalized? A Self-deterministic Approach

Should Gamification be Personalized? A Self-deterministic Approach

By Mario Passalacqua, Sylvain Senecal, Marc Fredette, Lennart E. Nacke, Robert Pellerin and Pierre-Majorique Leger

Abstract

“Information system (IS) gamification has been successful in many contexts. Yet, research has shown gamification’ssuccess to vary between individuals. In this paper, we compare personalized versus non-personalized gamification in a warehouse management setting. We devised a 26-participant within-subjectexperiment in which we programmedgoal setting and feedback gamification elements into a wearable warehouse management system to evaluate the effectiveness of personalized gamification in terms of user performance. We examined the extent to which personalizedgamification succeeded by categorizing participants into one of six user types through the HEXAD scale and thenevaluating their performance time and errors across user types and conditions. We found that personalized gamificationis more effective than non-personalized gamification. We present and discuss the motivational mechanisms throughwhich personalized gamification can be more effective.”

Reference

Passalacqua, M., Sénécal, S., Frédette, M., Nacke, L. E., Pellerin, R., & Léger, P. (2021). Should gamification be personalized? A self- deterministic approach. AIS Transactions on Human-Computer Interaction, 265-286. doi:10.17705/1thci.00150 https://aisel.aisnet.org/thci/vol13/iss3/1/

Keyword

Gamification, personalization, motivation, self-determination theory, goal-setting theory, research