Over the years I have realised that this is not much use to most people! I have banged my head against more tables and brick walls that I would care to mention trying to get people to understand "No, it's not about games. Well it could be urm" This comes down to the fact that in the non-academic world, the word gamification, or gamify sits in a series of words that essentially mean to become more of something, or to become it! Take the word beautify as an example.
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