Loyalty programs are becoming more important than ever as rising inflation causes shoppers to seek the best deals possible, but too many offer the same, uninspired benefits - leading to 50% of consumers believing that loyalty programs don't offer much value, according to a study by Incisiv in partnership with PAR/Punchh.
Read MoreLet's explore some recent innovative and strategic applications of gamification in customer engagement that have the potential to boost loyalty throughout all stages of the customer lifecycle. While maintaining a high affinity with those audiences, Timberland wanted to drive similar engagement among customer groups that are typically less engaged online.
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