Gamify to Boost Customer Engagement
Gamify to Boost Customer Engagement
Gamify to Boost Customer Engagement
By Todd Hedberg
October 7, 2021
Summary
Today's influential digital platforms and social media have greatly expanded the viable landscape for potential customer gamification touch points.
Let's explore some recent innovative and strategic applications of gamification in customer engagement that have the potential to boost loyalty throughout all stages of the customer lifecycle.
While maintaining a high affinity with those audiences, Timberland wanted to drive similar engagement among customer groups that are typically less engaged online.
Skittles is well known as a candy favorite, but the brand's use of social media has taken their customer enthusiasm to the next level.
Tapping into this yearning to make up for lost travel, Disney Cruise Line launched the #YearofWishes photo contest to reactivate its customer base.
7-Eleven recognized the opportunity to encourage daily purchases and expand customer loyalty in the process with their Streak rewards challenges.
Go. Gamification and customer loyalty go together like Chutes and Ladders.
Reference
Hedberg, T. (2021, October 07). Gamify to Boost Customer Engagement. Retrieved November 30, 2021, from https://customerthink.com/gamify-to-boost-customer-engagement/