Research from the Center for Health Incentives and Behavioral Economics (CHIBE) shows that behavioral interventions, like gamification and financial incentives, can significantly boost physical activity. A study with 1,000 participants used a Fitbit to track steps and tested four interventions: a control group, gamification, financial incentives, and a combination of both. After 12 months, participants in the combined gamification and incentives group increased their steps by nearly 2,300 daily, a 40% rise from their baseline.
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