Ad gamification is here
Ad gamification is here
Ad gamification is here
Jasmine Sheena
August, 13, 2024
Summary
Major brands are increasingly using gamification to engage users through interactive ads. Disney, Amazon, and Discord are among the companies incorporating games into their advertising. Disney launched "Quiz Show" and "Beat the Clock" advergames, where users interact with brand content through trivia or rapid-fire games. Amazon introduced interactive trivia ads on Prime Video, allowing users to engage with brand facts. Discord's "sponsored quests" enable gamers to earn rewards while promoting games. This trend reflects how gaming has become a mainstream part of daily life, with companies leveraging it to boost engagement and break through ad saturation.
Reference
Sheena, J. (2024, August 13). Ad gamification is here. Marketing Brew. https://www.marketingbrew.com/stories/2024/08/13/ad-gamification-is-here