Study finds gamification reduces phone use while driving by 28%
Study finds gamification reduces phone use while driving by 28%
Study finds gamification reduces phone use while driving by 28%
July, 29, 2024
Summary
A study from the Perelman School of Medicine at the University of Pennsylvania found that gamifying the reduction of handheld phone use while driving led to a 28% decrease in phone usage, with effects lasting up to 65 days post-intervention. Participants in a usage-based insurance program who engaged in point-based competitions and leaderboards demonstrated lasting behavior changes. Previous studies showed that traditional incentives often failed with heavy phone users. Researchers suggest that combining behavioral science strategies with existing insurance programs could significantly enhance driver safety, addressing the 800,000 crashes annually linked to distracted driving.
Reference
Perelman School of Medicine at the University of Pennsylvania. (2024, July 29). Study finds gamification reduces phone use while driving by 28%. Medical Xpress. https://medicalxpress.com/news/2024-07-gamification.html