Dopamine-driven gamification to motivate your teams
Dopamine-driven gamification to motivate your teams
Dopamine-driven gamification to motivate your teams
By Gloria Folaron
November 02, 2023
Summary
One way organizations have tried to tap into motivation is through the art of gamification.
Gamification: More than just points Both as a founder of a productivity tool that uses dopamine-driven gamification to drive intrinsic motivation and as someone with attention-deficit/hyperactivity disorder who with her dopamine, I've both seen and lived the productivity impact of combining motivation with gamification.
In 2012, Gartner released a statement that 80% of gamification attempts would fail due to poor design, and failed gamification reportedly costs US businesses over $700 million.
Doing gamification correctly requires a deliberate approach that encompasses understanding, active listening and definition of what you are trying to solve with the gamification.
A new era of productivity While not all forms of gamification are created equal, driving intrinsic motivation and pairing it with dopamine-promoting elements creates more sustainable outcomes.
Gamification for us looks more like ensuring that the user sees their progress, works on things they enjoy and feels like part of the journey.
No matter how, or if you decide to implement gamification in your work environments, know that it can bring in a new wave of productivity for your teams when done correctly.
Reference
Folaron, G. (2023, November 2). Dopamine-driven gamification to motivate your teams. SmartBrief. https://corp.smartbrief.com/original/2023/11/dopamine-driven-gamification-to-motivate-your-teams