How technology, gamification can be used to spread awareness on social causes
How technology, gamification can be used to spread awareness on social causes
How technology, gamification can be used to spread awareness on social causes
By Sharmishtha Roy
March 20, 2023
Summary
The significance of gaming as a tool has been recognized and the concept of 'Gamification' has become a rage across the world with people using game design elements and gaming principles in areas as diverse as learning, marketing, health etc.
Gaming has become a popular source of entertainment globally and has left the movies and social media behind.
With the aim of harnessing the power of gaming as a tool, in 2022, we partnered with Missing Link trust to introduce " MISSING" the world's first anti-trafficking game on our platform.
The game tests players' understanding of human trafficking, the strategies used by traffickers, the options accessible to victims, etc.
Along with enabling the game to be accessed by millions of our users, we also engaged with strong voices who lent their support in amplifying our campaign on social media.
MISSING has also received great response on our platform with the title consistently being featured amongst the top 20% most played games on MPL. The success of the campaign clearly goes on to elucidate how technology and gamification, if used effectively, can be an immensely powerful tool to spread the word on larger social issues.
We need India's gaming community, developers, NGOs and government bodies to come together and use the powerful force of gaming to put out some of the most grave social issues to national prominence.
Reference
Roy , S. (2023, March 20). How technology, gamification can be used to spread awareness on social causes. Adgully.com - Latest News on Advertising, Marketing, Media, Digital & more. Retrieved April 21, 2023, from https://www.adgully.com/how-technology-gamification-can-be-used-to-spread-awareness-on-social-causes-129728.html