Gamifying Strategy: The important role of the non-playing character
Gamifying Strategy: The important role of the non-playing character
By Fiona Logan
August 4, 2023
Summary
We wanted our leaders to be playful with their learning and leave the three-day event with an intimate personal knowledge of the strategy.
'Purpose Points' were the game's rewards for demonstrating specific leadership behaviors, which we believe will be vital in delivering our new learning mindset strategy renewal process, which translated to money for eight local charities we worked with that week.
In the new world of work, for a strategy to be successful, business leaders must create opportunities for their people to feel and experience strategy.
At Insights we adopted the Scottish saying "Felt not telt." Mimicking a 'non-playing character', a leader must develop the environment, host the "Game", and allow employees to experience and 'feel' the strategy.
When employees become involved in this grassroots way, they're empowered to interrogate, understand and encouraged to share strategy passionately with others - they're not dependent on somebody else knowing the strategy and trying to explain it to them.
By fashioning a creative environment where innovative and diverse thinking is welcomed, and with leaders creating space, encouraging, and guiding, you can unleash the skills, knowledge and brilliance of your people, as they step up to feel, own and champion strategy.
A shared and aligned understanding of strategy is worth ten times more than the perfect strategy that only the executive understands, and through these new ways of working, trialling, testing and learning as we go, we hope to continue to achieve great things at Insights - together.
Reference
Logan, F. (2023, August 4). Gamifying strategy: The important role of the non-playing character. CEOWORLD magazine. https://ceoworld.biz/2023/08/04/gamifying-strategy-the-important-role-of-the-non-playing-character/