Do Demographics & Psychographics Matter in Design?
Do Demographics & Psychographics Matter in Design?
Do Demographics & Psychographics Matter in Design?
February14,2022
ByJasper Burch
Summary
Social gamers: thrive on the social aspect of the game.
Power gamers: want to cast big game altering effects.
While their focus appears to be mostly on video games, they have a survey with 90,000 participants in which they look at board game player preferences.
The primary motivator among BGG gamers was Discovery, with an incidence of 2x the overall population: Quantic had a number of other interesting takeaways surrounding player motivations by age and gender: Younger gamers have a greater Need to Win motivation.
Female gamers have a higher relative preference for Social Fun [ 10%], Accessibility [ 8%], and Chance [ 3%] Male Gamers have a higher relative preference for Discovery [ 7%], Conflict [ 6%], and Strategy [ 5%] Non-Binary gamers have a higher relative preference for Immersion Both men and women have high Need to Win as a primary motivator: Preference.
Are immersion motivated gamers more likely to participate in big-box-miniature kick starters, or do they prefer roll and writes and rpgs? Do social fun motivated gamers have a different maximum price point than discovery gamers? Applications to Design, Development & Publishing I am not an established designer with a long track record of hit games - all of this is my casual reasoning and should be viewed through that lens.
Rather than just comparing mechanical elements, or thematic elements, we can look for gamers whose preferences align with what our games offer.
Reference
Burch, J. (2021, June 20). Board Game Demographics Psychographics and Design. Retrieved March 3, 2022, from https://www.pineislandgames.com/blog/demographicsanddesign