What makes serious games seriously good?
What makes serious games seriously good?
What makes serious games seriously good?
January 14, 2022
Summary
It is this understanding of the function of games that makes a brilliant case for the role of serious games as a key learning tool in contemporary business, consumer and educational environments.
Games offer a way for brands to deepen their purpose with customers and as purpose-lead companies continue to outperform those that aren't clear about their purpose, the game is on to share that purpose with audiences in a relevant, meaningful and engaging way.
The role of serious games in immersive learning is on the rise too as its potential for engaging users in a way that drives meaningful outcomes is increasingly recognised.
The KASH acronym is a learning term to refer to knowledge, attitude, skills and habits, and speaks to the outcomes that we design for in serious games, with the ultimate goal of shifting behaviour at scale.
Serious games understand that play is the default and that everything else is just layered on top of that.
Any brand or organisation serious about growing and retaining its relevance in 2022 and beyond simply can't afford to overlook the seriousness of serious games.
Serious games are a key feature of learning and engagement in the Fourth Industrial Revolution.
Reference
What makes serious games seriously good?. (2022, January 14). Retrieved February 15, 2022, from https://it-online.co.za/2022/01/14/what-makes-serious-games-seriously-good/