How you can level up your digital business with gamification
How you can level up your digital business with gamification
How you can level up your digital business with gamification
August 24, 2022
By Barry Fiske
Summary
Well, I believe the best websites are already like games, because the very best websites, mobile apps, and digital experiences all use gamification in their design.
In my view, if your business isn't already applying game mechanics to the design of your digital experiences, you're already losing.
So how do you get back on the winning side? Let's play a game.
Studies show nearly half of all gamers are women, and older generations play games just as much as younger people do.
Games may be played for points, but gamers also play for the emotional return of an experience.
What do they enjoy from their games? What kinds of rewards are most powerful for them? How often does a game need to evolve to keep them coming back for more? Every game has to have a goal.
There are two kinds of motivational techniques in gaming: White hat techniques make users feel powerful and appeal to their better nature-such as opportunities to give to charity or share positive recommendations.
Reference
Fiske, B. (2022, August 24). How you can level up your Digital Business with Gamification. Fast Company. Retrieved August 31, 2022, from https://www.fastcompany.com/90779195/how-you-can-level-up-your-digital-business-with-gamification