Top Tips for Bringing Gamification to Social Fundraising
Top Tips for Bringing Gamification to Social Fundraising
Top Tips for Bringing Gamification to Social Fundraising
August 7, 2022
By Maria Clark
Summary
Peer-to-peer fundraising on social media is proving to be a powerful tool that can help nonprofits meet their fundraising and awareness goals.
There are several ways to optimize social fundraising and one of these is gamification - or, the application of game mechanics such as thermometers, badges, leaderboards and more - in order to nudge people's behavior and drive a higher level of participation.
Here are several tips to incorporate the advantages of gamification into your social fundraising strategy.
Social fundraising tends to be most successful when event participants have a complete, highly personalized fundraising page, but the process of setting up such pages can be confusing and intimidating for participants who are not experts in fundraising tech.
Similar to how social fundraising is increasingly enabled in-platform, gamification in social fundraising is most effective when it is a seamless, natural part of the participant's experience.
To date, gamification hasn't been commonly implemented among nonprofits - either for social fundraising or other types of fundraising.
Social fundraising is prime for taking advantage of gamification elements in order to boost donor engagement and motivation.
Reference
Clark, M. (2022, August 09). Tips for using gamification in social fundraising. Retrieved August 16, 2022, from https://www.nonprofitpro.com/article/top-tips-bringing-gamification-to-social-fundraising/