Award-winning digital game in Indian languages challenges vaccine misinformation
Award-winning digital game in Indian languages challenges vaccine misinformation
Award-winning digital game in Indian languages challenges vaccine misinformation
June 23, 2022
By Joseph Tryble
Summary
Corona Bee Game is an evidence-based 'serious' game that challenges vaccine myths and misconceptions.
To support these public health objectives Corona Bee Game has been translated from English into 5 Indian languages and it is free to play without any registration or downloading.
To counter the vaccine hesitancy among the population, a team of health communication researchers and mass communication faculties from different Universities in India have teamed up with Focus Games, a UK based game development studio with expertise in creating public health awareness games and healthcare games globally.
Prof Manju Rose Mathews, health communication researcher at Amrita University and Head of Media Studies at Christ Nagar College Trivandrum coordinated the development of these games in Indian languages.
"CoronaBee Game works as a health communication intervention through mobile devices and shall provide an easier way of educating the unvaccinated target population in their mother-tongue, effectively making them understand the importance of vaccination. The leader board in the game which is socially shareable would promote the game in social media platforms. These platforms are serving as channels of spreading myths and misinformation against vaccination" she said.
She said, "In an infodemic era where people are facing challenge of disinformation that was widely spread about COVID-19, in such a scenario CoronaBee Game would prove very useful as helps the communities in gaining knowledge to counter the misinformation about the Covid and vaccination. It is developed as a great tool which not only just entertains the users but also induced changes in behaviour."
"Focus Games is pleased to support this important project to achieve 100% vaccination in India. Vaccine hesitancy is a significant health issue. Serious games can be a useful public health intervention, especially for hard to reach groups. Games are fun, informative, non-threatening and effective. Our games are used around the world to address public health issues. Supporting"Melvin Bell Director and co-founder Focus Games.
Reference
Tryble, J. (2022, June 23). Award-winning digital game in Indian languages challenges vaccine misinformation. Retrieved July 1, 2022, from https://www.digitaljournal.com/pr/award-winning-digital-game-in-indian-languages-challenges-vaccine-misinformation